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WHY USE A LOYALTY SCHEME?

Loyalty schemes are one of the best ways to build a strong hub of repeat customers and are a great way to influence their buying behaviour. We can provide the right loyalty solution for your organisation thanks to our team at SmartCards India having worked with a number of retailers and specialist consultants on tailored loyalty schemes over the years.

Loyalty schemes are a great way to offer your customers rewards and incentives, whilst increasing revenues in your business. Below are the top three reasons we believe are key drivers for offering your customers a loyalty scheme.

Increased Profits

Loyalty programs have long been recognised as a key way to boost profits. Keeping this in mind, attracting new customers is often much more costly than retaining existing ones. By offering customers the opportunity of reward points that can be exchanged for store credits, discounts or other benefits, you encourage them to return to your store and spend more whilst they are there! This in turn means higher sales and ultimately more profit.

Customer Referrals

Happy customers are one of the best way to promote your brand through referrals. Not only does this cost little to do, it is probably the most trusted method when it comes to the consumer. If a customer recommends your business to a friend or family member they are much more likely to buy your products or services.

Vital Market Research

Introducing a loyalty scheme gives you accurate customer data. By recording information such as customer demographics and buying behaviour you can develop a strategy that encourages optimal buying behaviour. To do this you need to understand what triggers your audience to purchase and by offering loyalty incentives you will begin to see exactly what fuels your customers to return.

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